Nurturing and lead scoring are at the heart of a successful content marketing strategy.

ABM is indispensable to compete in today’s B2B world, and it’s here to stay. Why? Because it works. Why does it work? Because more targeted, personalized, and better-orchestrated buyer engagement always works.

Access the slides presented by Christoffer Larsen from TwentyThree, during our Marketo Tips Sessions in London.

Marketo Data Related Practices for Success, presented by Diederik Martens from Chapman Bright, during our Marketo Tips Sessions in London.

Best Practices Along the Customer’s Journey, presented by Wolfgang from Onemedia, during our Marketo Tips Sessions in London.

Diederik shared his experiences with video marketing during the VMM Video Marketing Meetup in Amsterdam. Access his slides here.

Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.

#MarTechFriday 003 - In this video we'll demonstrate, based on our own user cases, how Marketo (marketing automation) and Survicate (surveys) can create synergy.

Setup and activate the TwentyThree x Marketo integration. Build lead generating campaigns through video & sync leads to Marketo.

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.

The end of year is around the corner! And it’s the time of year to clean everything up. to prepare for the next season. And of course to support sales with their final deals.

#MarTechFriday 001 - Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra white spaces in your email opening. You can address this with formula field tokens or velocity email scripting.