The Effort To Implement Marketing Automation
This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
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The Effort To Implement Marketing Automation
What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: “What does it take to build a building?”.
A garage box is very different than a sky scraper. And so are the different marketing automation platforms, such as Adobe Marketo Engage.
