Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
Marketo implementation
Implementing Marketo with best-practicesYour full-service digital agency would likely resell you the Marketo license and unpack the box for you. But when it comes to big platforms with huge business growth potential who would you trust more? Chapman Bright is a team of passionate experts, with years of Marketo best-pracices experience, who stop at nothing to make you succesfully leverage the platform, to drive business growth. And we have the customers and testimonials to prove it.
We know the best-practice recipe to make a Marketo implementation successful. In >75% of the cases we actually come in after the customer has already chosen Marketo. We also co-deliver with Marketo and Adobe. They trust us to make your implementation a success, after they already sold the platform.
Not convinced? We can connect you to our customers.
Kim Terpstra - Product Owner at Essent
"Working alongside Chapman Bright, we managed to go live with custom integrations in just a few weeks. Including several successful campaigns. Since then it’s been a pleasure working together on several other Marketo related projects."
CHAPLOOP™ Our proven method for growing your business with Marketo
Nowadays your prospects and customers expect your company to be relevant, by understanding them. Ever improving and more affordable marketing technology allows your company, and your competitors, to do just that. It’s up to you to win the race against your competition.
With the Chaploop™ there finally is a repeatable methodology that puts all the pieces and topics together in a meaningfull way. Before the Chaploop™ topics like ‘lead scoring’, ‘data’, ‘organization’ and ‘training’ were just unconnected words in table or grid view.
Implementation and Migration, from the Deploy section, are just two of the ways our methodology helps you grow your business with MarTech, such as Marketo.
Rob Tersteeg - VP Global Sales Operations at Dassault Systèmes
“Constant innovation, alignment, and best-practices resulted in a state-of-the-art marketing- and sales engine to enable the business to perform at their top-best.”
Our Marketo experts
Different skills and experiences to support your successDiederik Martens
Founder, 3x Marketo Champion©, Marketo Certified Solutions Architect (MCSA)
Fianna van Dijk
MarTech Specialist and Marketo Certified Solutions Architect (MCSA)
Arjen Segers
Marketing Technology Consultant and Marketo Certified Expert (MCE)
Jacques van Seeters
Partner, Serial-Entrepreneur and Marketo Certified Expert (MCE)
Wouter Hartman - Head of Marketing Excellence at Staples
“By means of in-depth interviews and workshops we mapped the IT landscape and defined the Marketing Automation Roadmap. Their deep experience and expertise resulted in finding several high value use cases (e.g. Improve call-to-deal-ratio with better quality leads).”
Other Marketo services
to consider whilst implementing
Related article:
Essent Customer Story
Essent, pressured by energy market forces, selected Marketo with Chapman Bright. They were live, with integrations, in just a few weeks, with high performing campaigns.
Working with marketing automation in the energy market is very different than in other markets. The requirements are also different. With a typical sharp focus on retention your marketing automation platform should at least provide you with the ability to utilize custom objects and custom activities. How else would you be able to target based on energy connections, contracts, energy consumption, etc. One person is associated to multiple connections. And each connection can have multiple contracts. And you want the ability to target B2B and B2C in the same platform. For this you might consider workspaces and database partitioning.
Marketo is the #1 platform to pick if you are in the energy & utilities market.