Marketo, with integrations, live is just a few weeks, with high performing campaigns
Essent was able to execute its first campaigns during the first implementation sprints in the first few weeks. One of those campaigns was related to direct debit*. There was a need to (re-)confirm direct debit for migrated customers, limiting the number of calls by the operations team.
- 2.536 customers were contacted by email (44% on DD, 56% without DD).
- 1.239 responded (49%) to confirm the direct debit status for the new contract.
Many hours saved in manually contacting hundreds of customers to reconfirm direct debit. And the number of total customers with direct debit increased significantly.
* A direct debit is a financial transaction in which a company withdraws funds from a customer’s bank account. Before the bank will allow the transaction to take place, the customer must have advised the bank that he or she has authorized the company to directly draw the funds.