eBook - 10 Marketing Automation Masters on Integration Topics
Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.
Resources
Leverage Customer Feedback Throughout The Lifecycle
#MarTechFriday 003 - In this video we'll demonstrate, based on our own user cases, how Marketo (marketing automation) and Survicate (surveys) can create synergy.
Your wish is my command: Marketo ideas coming soon!
On the Marketo Community users can share their ideas to make Marketo even better. Everyone can vote for ideas they think are useful. Marketo on the other hand will assess whether these ideas are feasible and will be implemented.
The Marketers Guide To Integrating Video Into Marketo
Setup and activate the TwentyThree x Marketo integration. Build lead generating campaigns through video & sync leads to Marketo.
Marketo Engage at Grodan for marketing automation
The Big Cleanup: increase scores by database management
Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.
Using marketing automation to prove the business case for making optimal use of engagement tools by increasing engagement within their membership club
Read more about Graco's journey.
Proving the enterprise scalability and flexibility of Marketo Engage by quickly implementing it for the bit.B business line through leveraging existing programs from their other instances
Read more about the bit.B story.
Decreasing the cost of acquisition for solar panels by preventing unnecessary calculations and sending the right leads to sales
Read about how innovation cycles drive continious business value.
SMOps changes name and branding to Chapman Bright
Our customers' experience and core values didn't match with the name and branding of SMOps. So we changed to Chapman Bright to reflect our values: Clear, For Your Personal Success, and Stretching the Limits.
How-to report on marketing activities in Marketo?
A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.
4 Quick Wins in Marketing Automation
It’s important to always include quick wins in your marketing plan. Why is that? Quick wins will motivate you and your team to continue and you’ll earn the trust to take the next steps in marketing automation.