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Behind the scenes of a webinar

Find out what it takes to produce a webinar by watching this short behind the scenes video montage.

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How to deliver an engaging webinar that works

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.

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Munchkin - How to use real web page engagement scoring?

Are you scoring leads based on a web page visit? But that doesn't say anything about what they did with the page? Scoring that would be like scoring a lead when he/she opens an email. Could you adjust Munchkin to be better?

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Marketo Success Series: Event Programs

In this edition, Marketo Champions Christina Zuniga and Diederik Martens teamed up to create a full deep-dive into how they are leveraging Event Programs.

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Marketo Top Features, According to 9 Marketo Champions

Nicki Kamau asked Diederik Martens and others in the Marketo Champion 2020 Class about their favorite features in Marketo Engage.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

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Recession Proof: Digitally Beat Your Competition

These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?

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Demand Generation - How to Reinvest Your Event Dollars Right Now

With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.

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What marketers can do to prevent email spoofing

RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.

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Listening to Customers: Leverage Feedback Throughout the Lifecycle

Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.

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Customer Story

Transforming, enabling, and supporting a large services company in their digital marketing capabilities with Marketo

Read how Chapman Bright supports the MarTech journey of Deloitte.

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Essent - How to keep database duplicates in check in Marketo Engage

Learn about how Essent improved their data quality and dealt with intended and unintended duplicates in Marketo Engage with RingLead.

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