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Re-awarded Marketo Champion!

Marketo re-honored Diederik Martens as one of the world’s top 50 Marketo users by naming me to the 2015 Marketo Champion Elite class.

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My keynote at Adobe Marketo LIVE

Diederik Martens presented the Quintiq story during the Marketo Live event in Amsterdam.

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Marketo Calendar Released

Marketo released the new Calendar functionality for their platform.

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Marketo: Math with dates? A Webhook Solution!

Challenge? Substract dates in Marketo to obtain an amount of dates or hours. Whilst this is possible in Salesforce, it's not possible in Marketo. At least not now, when I'm writing the blogpost.

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What is Marketing Automation?

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

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Mobile Rise: More Mobile Traffic than Desktop Traffic is Reality!

Diederik Martens made a statement, in September 2012, that he expected over 25% mobile visits before March 2012. He also stated that he expects Mary Meeker's +50% mobile traffic to become reality before 2013.

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Cookies Checker: Check if Your Website Uses Cookies!

This Dutch website allows you to enter your domain name and check how many cookies are used by the website.

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What is Event Driven Marketing (EDM)?

Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs.

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Cookie Law Impact on Marketing Technology

Diederik just tweeted about a recorded webinar from Marketo and iCompli on how the cookie law in the US and Eu impact marketing technology and this business.

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How To: Digital Marketing Performance Dashboard

What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!

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content-blog

Model: Marketing Maturity Growth Model

In recent years several models have been developed to measure the maturity of marketing within an organization. But the dimension with growth potential remains underexposed or blurry.

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Roadmap: From Social Media to Account Based Marketing 2.0

Account based marketing is most used in B2B marketing in the IT market. Average order values exceed €100.000.000,- and the buying journey is 1 to 2 years long.

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