Demand Generation - How to Reinvest Your Event Dollars Right Now
With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.
Resources
What marketers can do to prevent email spoofing
RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.
Listening to Customers: Leverage Feedback Throughout the Lifecycle
Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.
Transforming, enabling, and supporting a large services company in their digital marketing capabilities with Marketo
Read how Chapman Bright supports the MarTech journey of Deloitte.
Essent - How to keep database duplicates in check in Marketo Engage
Learn about how Essent improved their data quality and dealt with intended and unintended duplicates in Marketo Engage with RingLead.
LinkedIn Lead Gen Forms With Marketo
Learn how to use Marketo together with LinkedIn Leadgen Forms, to successfully generate leads.
The executive business case for Marketo
Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.
Marketing Automation Day Stockholm
Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.
Fundamentals for getting digital transformation right
Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.
Marketing operations questions for 2020
What’s on the horizon for marketing operations and marketing automation?
Account Based Marketing: How Marketo runs their ABM strategy at each stage of the funnel
Lately Marketo is sharing how they execute their account based marketing initiatives. Max Biedermann will run you through their ABM strategy and execution.
Innovative workflows and integrations (for events) with Diederik Martens
Optimize engagement with innovative workflows and integrations.