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From trainee to Junior MarTech Consultant

Britt's experience on starting a traineeship at Chapman Bright to eventually develop into the role of Jr. MarTech Consultant

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Why Email Duplicates Matter

Why exactly should you be concerned about email duplicates? Well, there’s a number of reasons, and this blog post dives into five of them, as well as a few questions to help you start tackling your duplicates problem.

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Achieving Success with Marketing Automation

Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.

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archery, young woman with an arrow in a bow focused on hitting a target
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Why you should continuously A/B test your scoring algorithms

From Insights to Results: Empowering your scoring algorithms via A/B testing

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What marketers can do to prevent email spoofing

RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.

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Marketing Automation Day Stockholm

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

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MarTech Fanatics Forum - Hyesung Lim - Digital Transformation 541x291
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Fundamentals for getting digital transformation right

Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.

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MarTech Fanatics Forum - Max Biedermann - Account Based Marketing 541x291
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Account Based Marketing: How Marketo runs their ABM strategy at each stage of the funnel

Lately Marketo is sharing how they execute their account based marketing initiatives. Max Biedermann will run you through their ABM strategy and execution.

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Case study: Marketing automation at Uber

Get a sneak peek into how Uber uses Marketo to grow their B2B annual marketing attributed revenue to over $12b in less than 3 years. Access Wyatt's presentation from the MarTech Fanatics Forum.

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RingLead - Case Study

Read about Altium and how they supercharged their sales and marketing with RingLead.

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OneInsight - Turn Data Into Revenue With Actionable Insights

OneInsight lets your business development & sales team immediately identify and engage the best-qualified prospects through an easy-to-use UI, connecting Marketing & Sales through data and insights.

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Conversational ABM with Drift and Marketo

This enables you to sync contact lists from Marketo with Drift to start personalized conversations with prospects regardless of where they are in the buying process.

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