Innovative workflows and integrations (for events) with Diederik Martens
Optimize engagement with innovative workflows and integrations.
Chaploop™ > Operations > Leverage > Integrations
Integrations
Like for campaigns, your staff, and your data,…. your marketing technology will drive so much more business value, when you can leverage integrations. E.g. your marketing automation platform and your CRM could be considered the left and right heart chamber of your commercial business. Together they create synergy to supercharge your business.
Another example could be how you can leverage the data, on how customers engage with your videos from your video marketing platform, in your marketing automation platform to determine interest. This interest profile could then be made available to the account manager in CRM to make sure he/she is having the right discussions at the next customer meeting.
Discover the value integrations could bring
to your business
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Kim Terpstra - Essent
"Working alongside Chapman Bright, we managed to go live with custom integrations in just a few weeks. Including several successful campaigns. Since then it’s been a pleasure working together on several other Marketo related projects."
Related resources
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Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
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eBook - 10 Marketing Automation Masters on Integration Topics
Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.