Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
Chaploop™ > Strategy > Prepare > Projects
Projects
After your hypothesis, you worked out the business case and pilot definition. But before you implement, you must take a step back and properly define the project. The better your prepare, the more likely you’ll succeed!
How to write a project initiation document (PID), if you have never implemented similar MarTech before? How can you avoid common pitfalls and how can you ensure to leverage the latest best-practices? Which disciplines and experts should be included in your project teams? Answer these and many other preparation questions, before you start your implementation phase.
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Kim Terpstra - Product Owner - Essent
"Working alongside Chapman Bright, we managed to go live with custom integrations in just a few weeks. Including several successful campaigns. Since then it’s been a pleasure working together on several other Marketo related projects."
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#MarTechFriday 002 - What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.