Engagement

After you’ve implemented your new marketing technology, and related processes and migrated from our old ways, is when the real work starts. You can only grow when you built on top of previous successes and failures. A lot of companies fall into, in what we call, the post-implementation black hole. Everybody is worked so hard to go live, that they need a well deserved break. That’s when the momentum is lost and putting a new technology to use is getting in a free fall. You must embed your new ways of working in your organization. Have you thought about leaving and new staff? How will they be trained? What if you need to make changes in the future. Have you documented all the decisions behind the architecture?

How can you ensure you can leverage what you have deployed? We see four crucial elements to this. One of them is Engagement. Everything you do evolves around your (potential) customer. How can you optimaly leverage the engagement with them. Through nurturing, scoring, events, webinars, chat, feedback, or conversational marketing. How can you leverage learnings and best-practices with a center-of-excellence and templated campaigns?

<< Back to the Chaploop™ Overview