Page header

Chaploop™ > Strategy > Prepare > Business Case

Business Case

Marketers tend to surround themselves with the latest technologies and innovations. It’s easy for them to fall into a trap of constantly implementing new technologies without proper business case justification.

Every Chaploop starts with a hypotheses for growth. A mini-case is worked out and a pilot is started. Tools are semi-implemented, leveraged, and then assessed for their contribution in business value. Those ideas that work and create value are scaled up. But not before another round of creating the new and bigger business case. After which a more scalable implementation follows, tools are being levered. And again and again validated for contributing to business value creation.

<< Back to the Chaploop™ Overview


Want to ensure achieving your business case?

Or need help to define your business case?

Related services

Explore some of the services we offer

Achieving The Business Case


Marketo Implementation


Maintenance, Support & Training

Eoin Johnson - Marketing Program Manager “Working with Chapman Bright helped us get our Marketing Automation project off the ground. Their vital and actionable insights were crucial to our business case and project plan.”

Related resources

Expand your knowledge
Customer Story

Co-creating the business case for marketing automation for the investor board

Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.

Business Growth
Customer Story

The Impact of Marketing Automation on Business Growth

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

541x291 Bright Ideas
Customer Story

The executive business case for Marketo

Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.


Want to ensure achieving your business case?

Or need help to define your business case?