Try, try, try! When you take more steps than you fall, you’re moving forwards. You’re innovating. Though you should minimize the times you fail to innovate faster. But not taking any steps at all will prevent you from innovating. Accept failure and try. That’s why pilots are so important for innovation and creating business value. Implement at a small scale with limited resources and learn. Then scale those pilots that work and are promissing.
The outcome of a pilot is as good as it’s preperation. Successful pilot comes from standarization and a structured approach. Leverage your best-practice pilot templates for repeatable success.
Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.
Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.
Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.
