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Chaploop™ > Strategy > Discover > Accelerate


We found out that acceleration and repeatable growth through marketing and sales typically starts with a hypothesis. This could be a simple idea, such as the hypothesis that cold calling leads or calling leads with low quality by your inside sales is too costly. And that calling warm, more nurtured leads, could reduce the cost of customer acquisition (and improve employee satisfaction of inside sales representatives).

Wrapping your digital transformation around such hypotheses / growth potential scenarios has a much higher change of reaching your goals compared to the alternative. The alternative is the toolbox method. Where you focus on delivering new capabilities and train your staff on the new tools. That by itself will not result in transformation. You have to understand that there is a difference between ‘change’ and ‘transformation’!

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Achieving the Business Case


Analytics & Performance

Wouter Hartman - Head of Marketing Excellence at Staples “By means of in-depth interviews and workshops we mapped the IT landscape and defined the Marketing Automation Roadmap. Their deep experience and expertise resulted in finding several high value use cases (e.g. Improve call-to-deal-ratio with better quality leads).”

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Want to accelerate your growth?

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