Katja Keesom talks Bad data, and Poor Personalization and Nurturing.
To make the most out of your marketing efforts, you constantly need to stay on top of your data. Access Katja's presentation from the MarTech Fanatics Forum.
Chaploop™ > Operations > Leverage > Data
Data
Garbage in is garbage out. Hopefully you’ll have heard that quote many times before. It’s a bit of an open door, but you’ll be surprised how many companies have not budgetted for data within their implementation and/or migration of marketing technology. You’ve significantly invested in marketing technology, but data is essential for generating business value. Like leveraging your staff, you should also leverage your data to drive business value.
What’s the cost of bad data? E.g. poor campaign results, poor reporting, and/or not adhering to data regulations. Ensure your processes prevent bad data from the start. And think about the possibilities of consistently increasing and enriching your database to drive business value.
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Louk Haarhuis, Product Owner at Essent
Essent Marketo Migration and data Cleaning Project 2019-2020: "8 - Overall it went well. Thanks to all the effort of Katja Keesom."
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