What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!
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BI & Analytics
You once had a hypothesis for which you implemented your (new) marketing technologies. And you’ve now leveraged those technologies. But you want to know how it performs. Is it working? You need to define the metrics to track performance. But even more important you want to be able to adjust course. You want to be in the driver’s seat to impact the outcome. Defining the different levels of metrics is key.
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With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.
A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.