Page header

Chaploop™ > Operations > Business Value Added > BI & Analytics

BI & Analytics

You once had a hypothesis for which you implemented your (new) marketing technologies. And you’ve now leveraged those technologies. But you want to know how it performs. Is it working? You need to define the metrics to track performance. But even more important you want to be able to adjust course. You want to be in the driver’s seat to impact the outcome. Defining the different levels of metrics is key.

Furthermore you can also take the next step in the Chaploop™, called Success Management, to evaluate your hypotheses and evaluate their contribution in business value creation.

<< Back to the Chaploop™ Overview

chaploop-ii-operations-f-business-value-added-1-BI-analytics

Can we help you with KPI's or dashboards

Let's discuss your path to data driven decissions

Related services

Explore some of the services we offer

Analytics & Performance

Explore
analytics-dashboard-245

Achieving The Business Case

Explore
business-case-245
Maarten Clarijs - Marketing Automation Manager “We won the Killer Content Award for the improvements in our multi-lingual Marketo engagement programs, which tripled the amount of revenue attribution.”

Related resources

Expand your knowledge
green groen
Customer Story

How To: Digital Marketing Performance Dashboard

What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!

dassault-541
Customer Story

Leveraging marketing automation success management learnings to the whole group

With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.

Read
Reporting
Customer Story

How-to report on marketing activities in Marketo?

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.

Read

Can we help you with KPI's or dashboards

Let's discuss your path to data driven decissions