How To: Digital Marketing Performance Dashboard
What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!
Chaploop™ > Operations > Business Value Added > BI & Analytics
BI & Analytics
You once had a hypothesis for which you implemented your (new) marketing technologies. And you’ve now leveraged those technologies. But you want to know how it performs. Is it working? You need to define the metrics to track performance. But even more important you want to be able to adjust course. You want to be in the driver’s seat to impact the outcome. Defining the different levels of metrics is key.
Furthermore you can also take the next step in the Chaploop™, called Success Management, to evaluate your hypotheses and evaluate their contribution in business value creation.
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