Marketo Engage from Adobe is the market leader in B2B and Account Based Marketing (ABM). The marketing automation platform enables you to align your sales and marketing departments ever more closer. Marketo Engage is one of the most scalable and collaborative marketing automation platforms. You can easily clone campaigns or internationally collaborate in the Center of Excellence. Marketo offers extensive contact profiles with engagement behavior history. And it allows you to leverage that data for advanced personalization and segmentation in engagement.
Marketo Engage offers anything the enterprise desires and allows you to controll and adjust miniscule processes to your needs. But you can also put the training wheels on and work very templated. And when your marketing automation maturity increases, you can graduately enable more features and customization.
Why did others choose Marketo?Your budget, your organisation, and the possible ROI of your use cases play an important role in your marketing automation platform requirements. But please do not choose a medium sized business solution like Hubspot and/or Pardot, when you’re asking yourself the following questions:
If so, please put Marketo Engage on your shortlist!
Marketo Engage comes in different bundles. Pricing is based on usage. The biggest driver is the marketable size of your database and number of users, emails, and storage play only a small role in license fee.
Though Marketo offers many paid add-ons, such as predictive audience, predictive content, advanced ABM, advanced realtime web personalization, etc., most features come with the core package.
