Learn how to mature to predictive personalization with Marketo. Planon presented their best-practices at our Marketo Tips Sessions in London.
Personalize your web channels the same way you personalize your email.
Marketo Web Personalization is a Targeting & Personalization platform that helps you engage thousands of prospects on your web site in real-time based on who they are and what they do.
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While almost every big B2C organization is using artificial intelligence to increase purchases, we see almost no use of predictive personalization in B2B. The benefits are clear: meeting the buyers needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing pipeline.
How can we move from basic personalization based on field insertion and segmentation to predictive personalization? All to create a more engaged buyer?
Follow Planon’s road to personalization; we will go through the use of Artificial Intelligence in web and email, Real Time Personalization, Ad Bridge and interest scoring.