Page header

Recording: Webinar Marketo's New Email Designer Using AI

As beta testers for the new Adobe Marketo Engage Email Designer, we’ve had early access to explore and shape this new tool. In this webinar, we’ll share key insights and provide an overview of its latest features to help you enhance your marketing automation strategy.

Recording: Marketo's New Email Designer Using AI

Chapters:

Introduction to Marketo’s New Email Designer

00:00:00

Exploring the New Authoring Experience

00:04:10

Key Features and Limitations of the New Email Designer

00:07:04

Sneak Peek: The editing screen set up

Migration Strategies and AI Assistance for the New Email Designer

00:20:35

Interactive Workshop and Q&A Session

New Adobe Marketo Engage Email Designer

Discover the new email creation experience with the new Email Designer, running alongside the existing editor.
Key Features:

  • Simplified Design Workflow: Drag and drop components like images, text, buttons, and HTML to build your email effortlessly.
  • Code-Free Styling: Customize the look and feel of your content without writing a single line of code.
  • Flexible Starting Points: Create emails from scratch, import HTML, or choose from built-in templates and pre-designed options.
  • Leverage GenAI for Content Creation: Use GenAI to generate email content variations tailored to your audience. Provide instructions such as target persona, communication strategy and let GenAI handle the rest.
  • Generate Visuals with Adobe Firefly: Adobe’s proprietary AI model, Firefly, lets you create unique images directly within the editor.

    • Katja Keesom

    Principal MarTech Consultant
    Katja-Keesom-2021-1920x1080

    Why Chapman Bright?

    At Chapman Bright, we bridge the gap between visionary strategies and practical implementation. Our expertise in B2B marketing automation, data, and AI-driven insights ensures you not only understand the theory but can also apply it effectively to drive real results.