Recording: Webinar Marketo's New Email Designer Using AI

As beta testers for the new Adobe Marketo Engage Email Designer, we’ve had early access to explore and shape this new tool. In this webinar, we’ll share key insights and provide an overview of its latest features to help you enhance your marketing automation strategy.

The webinar, presented by Katja Keesom, Principal Consultant at Chapman Bright, focused on Marketo’s new email designer, expected to release soon. Katja, with extensive experience with Adobe and Marketo, introduced the new user-friendly authoring experience, which features a modern drag-and-drop interface and customizable templates. She highlighted the limitations, such as the current lack of brand guideline locking and velocity scripting support, noting that these features would be gradually implemented. Katja also discussed user permissions and migration strategies, emphasizing the importance of migrating to Adobe’s identity management system. She provided a sneak peek into the enhanced folder structure and content management within Design Studio and elaborated on the AI Assistant’s integration for optimizing email content. The webinar included a call for early adopters to start testing the new editor and announced an interactive workshop on February 20th for hands-on experience. The session concluded with a Q&A and final thoughts, encouraging participants to plan their migration strategy accordingly.