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MarTech Fanatics Forum - VIP 2020

Oosterhout, The Netherlands

Get inspired and join us on Wednesday 11 November OR Thursday 12 November 2020

Why Attend?

Are you a marketing leader? Or a frontrunning marketing practitioner? Or maybe even your company’s Marketo administrator? Join us in Oosterhout for the MarTech Fanatics Forum ‘VIP Edition’ on 11 or 12 November 2020.

Meet fellow thought leaders and practioners during an intimite in-depth VIP experience at our MarTech Fanatics Forum. We’ll start with an inspirational keynote from DHL. There will be several marketing automation best-practice presentations, as well as an interactive lab. Besides all the sessions, there will be plenty of time for you to network with peers and learn from others. Our VIP experience is not complete without a Michelin star lunch by Restaurant Zout & Citroen.

You’ll leave the MarTech Fanatics Forum with new insights, better ways to proof marketing’s contribution, and actionable tips & tricks to improve your own MarTech the next day.

We’ll have a maximum of 1 marketing leader + 1 named marketing automation (Marketo) owner per company. This to make sure everyone gets an equal chance to participate.


08:45 — 9:05 1st shuttle For those coming with public transport to Breda CS
09:30 — 9:50 2nd shuttle For those coming with public transport to Breda CS
09:30 — 10:00 Walk in Get seated and meet the other participants
10:00 — 10:10 Opening Welcome by your host, Diederik Martens
10:10 — 10:55 Keynote DHL’s Real Marketing Automation Journey
Pieter van Ouwerkerk, Marketing Director at DHLHaving started implementation of Marketing Automation in 2018 as pilot market, Pieter will take a look back on the journey so far in DHL Express and share learnings from various events along the way.

Pieter leads the marketing department at DHL Express since 2017. He is an all-round marketing professional with 10+ years’ experience covering global and regional marketing strategy, business development and account-based execution. Next to DHL Express, he loves spending time with his family and on the race track.

10:55 — 11:10 Short break
11:10 — 11:35 Best-practices session How to drive value by increasing your mailable database?
11:40 — 12:05 Best-practices session How to drive value by enabling marketing & sales alignment?
12:10 — 12:35 Best-practices session How to drive value by lead nurturing done right?
12:40 — 13:00 Drinks and appetizers
13:00 Starter, by Zout & Citroen Michelin star chef
13:30 — 14:00 Keynote A method to turn your hypothesis into working business value generators
Diederik Martens, Chief Marketing Technologist at Chapman Bright
14:15 Main course, by Zout & Citroen Michelin star chef
14:45 Short break
15:00 — 16:25 Interactive lab Interactive lab
Leaders and practisiors will brainstorm on hypothesis, learn how to prioritize them and make informed decisions on which items to execute in the next innovation loop, discuss the digital architecture, and learn how to make sure to be able to prove the business value from the start.
16:25 — 16:30 Closing Closing notes by your host, Diederik Martens
16:30 — 18:00 Networking Meet and learn from peers during food and drinks.
17:25 — 17:45 1st shuttle For those returning with public transport from Breda CS
18:10 — 18:30 2nd shuttle For those returning with public transport from Breda CS

The Venue, Chapman Bright

Chapman Bright’s office is less than 20 minutes from Breda Central station. We’re offering a free shuttle service for those that travel with public transport.

There’s plenty of free parking space available. Including spaces with electric chargers.

Oosterhout, The Netherlands

Our office is situated in a former beer brewery, dating back to 1901. Currently a national monument.

ChapmBright Kantoor Office Gekroonde Bel Oosterhout


Some of our COVID-19 measures

  • There’s a limited number of attendees of 10 per day.
  • Transparant plastic glass screens are placed between seats.
  • There are hand sanitizers throughout the building
  • There’s a private shuttles between our office and Breda CS.
    This way you can avoid a crowded local bus.