MarTech Fanatics Forum - VIP 2020Oosterhout, The Netherlands
Get inspired and join us on Wednesday 11 November OR Thursday 12 November 2020
Are you a marketing leader? Or a frontrunning marketing practitioner? Or maybe even your company’s Marketo administrator? Join us in Oosterhout for the MarTech Fanatics Forum ‘VIP Edition’ on 11 or 12 November 2020.
Meet fellow thought leaders and practioners during an intimite in-depth VIP experience at our MarTech Fanatics Forum. We’ll start with an inspirational keynote from DHL. There will be several marketing automation best-practice presentations, as well as an interactive lab. Besides all the sessions, there will be plenty of time for you to network with peers and learn from others. Our VIP experience is not complete without a Michelin star lunch by Restaurant Zout & Citroen.
You’ll leave the MarTech Fanatics Forum with new insights, better ways to proof marketing’s contribution, and actionable tips & tricks to improve your own MarTech the next day.
We’ll have a maximum of 1 marketing leader + 1 named marketing automation (Marketo) owner per company. This to make sure everyone gets an equal chance to participate.
|08:45 — 9:05||1st shuttle||For those coming with public transport to Breda CS|
|09:30 — 9:50||2nd shuttle||For those coming with public transport to Breda CS|
|09:30 — 10:00||Walk in||Get seated and meet the other participants|
|10:00 — 10:10||Opening||Welcome by your host, Diederik Martens|
|10:10 — 10:55||Keynote||DHL’s Real Marketing Automation Journey
Pieter van Ouwerkerk, Marketing Director at DHLHaving started implementation of Marketing Automation in 2018 as pilot market, Pieter will take a look back on the journey so far in DHL Express and share learnings from various events along the way.
Pieter leads the marketing department at DHL Express since 2017. He is an all-round marketing professional with 10+ years’ experience covering global and regional marketing strategy, business development and account-based execution. Next to DHL Express, he loves spending time with his family and on the race track.
|10:55 — 11:10||–||Short break|
|11:10 — 11:35||Best-practices session||How to drive value by increasing your mailable database?|
|11:40 — 12:05||Best-practices session||How to drive value by enabling marketing & sales alignment?|
|12:10 — 12:35||Best-practices session||How to drive value by lead nurturing done right?|
|12:40 — 13:00||–||Drinks and appetizers|
|13:00||–||Starter, by Zout & Citroen Michelin star chef|
|13:30 — 14:00||Keynote||A method to turn your hypothesis into working business value generators
Diederik Martens, Chief Marketing Technologist at Chapman Bright
|14:15||–||Main course, by Zout & Citroen Michelin star chef|
|15:00 — 16:25||Interactive lab||Interactive lab
Leaders and practisiors will brainstorm on hypothesis, learn how to prioritize them and make informed decisions on which items to execute in the next innovation loop, discuss the digital architecture, and learn how to make sure to be able to prove the business value from the start.
|16:25 — 16:30||Closing||Closing notes by your host, Diederik Martens|
|16:30 — 18:00||Networking||Meet and learn from peers during food and drinks.|
|17:25 — 17:45||1st shuttle||For those returning with public transport from Breda CS|
|18:10 — 18:30||2nd shuttle||For those returning with public transport from Breda CS|
The Venue, Chapman Bright
Chapman Bright’s office is less than 20 minutes from Breda Central station. We’re offering a free shuttle service for those that travel with public transport.
There’s plenty of free parking space available. Including spaces with electric chargers.
Oosterhout, The Netherlands
Our office is situated in a former beer brewery, dating back to 1901. Currently a national monument.
Some of our COVID-19 measures
- There’s a limited number of attendees of 10 per day.
- Transparant plastic glass screens are placed between seats.
- There are hand sanitizers throughout the building
- There’s a private shuttles between our office and Breda CS.
This way you can avoid a crowded local bus.