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MarTech Friday - Why having a focus on existing customers is a good thing

February 11, 2022

Focus on existing customers to align with business strategy

What do you do when you find out while implementing Marketo that your focus needs to change? Hear what Rik Paauw, Marketing automation lead at Portbase, is up against on 11 February during #MarTechFriday. And how he changes his strategy. Rik Paauw will be presenting together with Jacques van Seeters, Principal Consultant and Partner at Chapman Bright.

Time table:

15.30 Doors open
16.00 Start knowledge session – Marketing automation focus shift from new business to existing business
17.00 Networking drinks
18.00 End


Chapman Bright, Bredaseweg 106, 4902 NS, Oosterhout, The Netherlands

Speaker details

Rik Paauw

Marketing Automation Lead

Jacques van Seeters

Principal Consultant and Partner
Chapman Bright

About #MarTechFriday

Every second Friday of the month at 15:30 it’s time for #MarTechFriday. Together with a customer we’ll enable you to be successful in a specific MarTech topic during a one-hour session. Attendees can then continue the discussion for another hour during networking drinks.

Register now