Planon's Road To Predictive Personalization
While almost every big B2C organization is using artificial intelligence to increase purchases, we see almost no use of predictive personalization in B2B. The benefits are clear: meeting the buyers needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing pipeline. How can we move from basic personalization based on field insertion and segmentation to predictive personalization? All to create a more engaged buyer? Follow Planon’s road to personalization; we will go through the use of Artificial Intelligence in web and email, Real Time Personalization, Ad Bridge and interest scoring.
Related Customer Story
Planon outsourced projects related to GDPR, data quality, and campaign deployment to us.
Many thousands of records cleaned. Mail regulations implemented. More than 100 Marketo landing pages live using content AI, all within two weeks.