We have helped multiple customers with a proper Marketo assessment. From analyzing the ROI of their Marketo implementation to smaller assessments on topics such as data quality, GDPR comliance and/or templates. Most loved by our customers is our full instance check. After an assessment you might be interested in our Marketo coaching services.
After the customer signs the contract with us, including NDA of course, and the processor agreement is signed, we typically have a kickoff call with the customer, and then get access to their instance to do an initial scan and prepare ourselves.
The main assessment will be in a workshop format at the customer. During a workshop of 2-5 hours, we’ll go through the entire Marketo instance. From Marketing Activities till Admin and Lead Database. Along the way we’ll document every possible improvement in a backlog. Customers typically write down a lot too, as these power workshops are filled with best-practices shared by our experts.
A few days after the workshop, we’ll run through the backlog items with the customer. We’ll provide them with background on how the customer can implement those changes. On request we can also help prioritize backlog items, based on business impact and required effort.
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Nowadays your prospects and customers expect your company to be relevant, by understanding them. Ever improving and more affordable marketing technology allows your company, and your competitors, to do just that. It’s up to you to win the race against your competition.
With the Chaploop™ there finally is a repeatable methodology that puts all the pieces and topics together in a meaningful way. Before the Chaploop™ topics like ‘lead scoring’, ‘data’, ‘organization’ and ‘training’ were just unconnected words in table or grid view.
Assessments are just one of the ways our methodology helps you grow your business with MarTech, such as Marketo.
A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.
The end of year is around the corner! And it’s the time of year to clean everything up. to prepare for the next season. And of course to support sales with their final deals.
Marketo Data Related Practices for Success, presented by Diederik Martens from Chapman Bright, during our Marketo Tips Sessions in London.