Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
It’s highly unlikely you’ll be using Marketo stand-alone, unless you’re running a temporary isolated pilot. Your marketing automation platform can be considered as the left heart chamber, where CRM is the right heart chamber. They fuel your organs, the rest of your MarTech landscape.
Customers and prospects expect you to be relevant nowadays, as a result you must be able to fully understand them. Thus you must be able to leverage correct data and have a 360-view of them. Especially for customer marketing you have to integrate technologies in your MarTech landscape.
Every technology is good at what it is intended for. So you will likely want to integrate Marketo with addons too. Like survey technology, conversational chat technology, webinar technology, video technology, etc.
Marketo is one of the best connectable platforms out there. We have extensive knowledge about Marketo’s REST API. It’s one of the specializations with our MCSA (Marketo Certified Solutions Architect). If you’re looking for an agency to support you with Marketo integration, please make sure they have this MCSA specialization!
Did you know Chapman Bright has developed several addons to Marketo through its REST API, under the label SMOps Software (e.g. formula suite CalcItNow).
REST API DocumentationMarketo has an ecosystem with hundreds of addon technologies. This ecosystem is unmatched in the market.
At Chapman Bright we have alliances and experience with quite a few of the most popular tools, such as Survicate, TwentyThree, ON24, Webex, Zoom, GotoWebinar, SurveyMonkey, RingLead, Oneinsight, Salesforce, Dynamics, Drift and many more.
We can help you set up these tools according to best-practices.
Marketo Launchpoint
Essent, pressured by energy market forces, selected Marketo with Chapman Bright. They were live, with integrations, in just a few weeks, with high performing campaigns.
Working with marketing automation in the energy market is very different than in other markets. The requirements are also different. With a typical sharp focus on retention your marketing automation platform should at least provide you with the ability to utilize custom objects and custom activities. How else would you be able to target based on energy connections, contracts, energy consumption, etc. One person is associated to multiple connections. And each connection can have multiple contracts. And you want the ability to target B2B and B2C in the same platform. For this you might consider workspaces and database partitioning.
Marketo is the #1 platform to pick if you are in the energy & utilities market.
Read about challenges and solutions in multiple (Marketo) projects.