6 steps to learn Marketo Engage

1. Introduction training
Gain general Marketo knowledge and become familiar with the Marketo platform. The goal is to get you up to speed, before you dive into the world of Marketo. In this beginners class you’ll learn about the user interface, the basics and the capabilities of Marketo.

2. More training formats
After your introduction you’re ready to get started. But every implementation is different. You’ll need to know how things work in your instance. Your instance will have different example campaigns. Each with there own workinstructions and training. E.g. training formats for: newsletter basics, event basics, and webinar basics.

3. Learning by doing
With you;re introduction training covered you’re ready to start engaging your audience. You’ll learn most by doing. Especially with Marketo. A good partner will open your eyes. They’ll inspire you to think in new ways. And to not keep doing the same things in a new system. Try, fail, and succeed. You’ll get there!

4. Marketo documentation
For more questions you can simply access Marketo documentation on https://docs.marketo.com/display/public/DOCS/Product+Docs

5. Marketo Community
If the documentation doesn’t answer your question you can turn to the Marketo Community with tens of thousands of users. Simply check whether you;re question has ben asked and answered before. Otherwise simply ask your peers to help. https://nation.marketo.com/

6. Custom training
If you’re the Marketo administrator or if you’re doing more than just campaigns, you might want to learn more about Marketo. E.g. advanced lead scoring, advanced personalization, lead nurturing, or advanced reporting. You can take additional training for this.

4 steps to become Marketo certified?

7. Administrator training
As an administrator you’ll do so much more than just campaigns. You’ll address user permissions, integrations, maintain a best-practices catalog, workspaces, database partitions, data quality, operational workflows, reporting, email deliverability, and so much more.

8. Prepare to become a certified expert
A next step in your career can be to become a Marketo Certified Expert. As a bare minimum Marketo advises you to have at least 6 to 12 months of daily Marketo experience. There are learning paths and example exams available for practice.

9. Additional certification training
If you require additional help you can choose to take certification training.

10. How to become a certified Marketo architect?
The next step in your career is to become a Marketo Certified Solutions Architect (MCSA). It’s the highest Marketo certification. When you’re a certified expert with at least 12 to 18 months experience with at least 3 implentations, you can apply to become a certified solutions architect.

You’ll have to take a paid preparation course. You’ll then discuss your three cases with Marketo to check whether they are sufficient enough. And if those ‘customers’ were satisfied with the results. You’ll then prepare a thesis, which you’ll have to defend for an exam board.