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Jeff Coveney asked Diederik Martens to pitch in on an article on marketing automation.

“Marketing Automation is key in any respectable marketing operations department. It’s not just automating your marketing to save time anymore. It’s enabling your sales by sourcing your CRM with lead behavior. But also to structurally improve data quality in your CRM.

I think the big marketing automation platforms are the first we can really recognize as integrated marketing suites. It’s where today’s marketers start their day. Managing the engagement with their leads and driving pipeline growth.”

You can read the full article on

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