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Marketing Automation Day Stockholm

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Featured interview on marketingautomationday.se

1. Hi Diederik Martens! Very exciting that you’re coming to speak at Marketing Automation Day on 26th of November in Stockholm. At the conference you’re going to speak about your journey to successful Marketing Automation. You have been working with Marketing Automation for a long time, what is your background and how did you end up working with Marketing Automation?

I started programming websites during my study in business economics. I also started making sure they were found on Google back. After my study I dropped finance and started working for a full service internet agency, where online marketing caught my interest even more. So I started working for a FT100 MBA business school, where I realised a €40.000 MBA is not something you put in your online shopping basket. I learned more and more on buying journeys and complex sales, after which I…… read more

2. Marketing Automation as a concept has been around for a long time but at the same time it’s new, which are the latest trend witihn Marketing Automation?

Marketing automation maturity differs greatly per region in the world and… read more

3. And what does it mean for…

Read the full interview here

Download Diederik's Slides

Presented at Marketing Automation Day Stockholm on 26 November 2019

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