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Marketo - The Definitive Guide to Account Based Marketing (ABM)

Account-Based Marketing

Organizations looking to keep up with buyers and stay competitive in the B2B landscape must shift from a lead-centric mentality to an account-centric mentality by acquiring, retaining, and nurturing high-value accounts. ABM requires a close partnership between marketing and sales (and other internal teams). Such collaboration helps you close more deals faster and boost return on investment (ROI), all while supporting C-suite priorities as well as your organization’s strategic goals.

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