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Mobile Rise: More Mobile Traffic than Desktop Traffic is Reality!

More than 25% mobile traffic was already reached in september 2011

Diederik Martens made a statement, in September 2012, that he expected over 25% mobile visits before March 2012. He also stated that he expects Mary Meeker’s +50% mobile traffic to become reality before 2013. He made these statements his my article: “Mobile Rise Increases and puts your Conversion Model at Risk“.

Both statements are now reality! At least, for http://www.tijdenszwangerschap.nl. During the summer of 2012 there was over 50% mobile traffic (including tablets). November 2012 shows 41,01% mobile traffic and 15,12% tablet traffic and combined 56,13% traffic.

More than 25% mobile traffic was already reached in september 2011. Exactly one year after he made the statement.

* Mobile traffic and tablet traffic are tracked seperately since November 2011.

But what about other websites?
Diederik is a consultant for 3 large webshops. These webshops all show a mobile traffic share of 20 to 25%. These webshops have thousands of visits each month. Interesting is that conversion rates for mobile (including tablets) is 35%-60% lower than via desktops. Really strange is that 85% of all mobile traffic to this webshop is from tablet traffic. Why are these conversion rates so much lower?

Something else worth mentioning is that small websites with only a few hundred visits per month (or less) have less than 11% mobile traffic? Why would this be?

What are your experiences?
Please use the comments section to add your experience.

 

What does an increase in mobile mean for your business?

Read more on how this puts your conversion model at risk