Sana Commerce - How Sana Commerce approached GDPR compliance
Discover how sana addressed a low subscribe rate with a project that focused on establishing a compliant process and collecting data for future personalization.
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Example chapter
The challenge to be solved
This project for Sana Commerce started as a review for GDPR compliance reasons, but also included an assessment of other elements as well.
Preference center projects are typically done for three reasons:
- Legal compliance
- Reduce unsubscribes
- Personalize communications
Due to the low unsubscribe rate at Sana, this project focused on setting up a compliant process and collecting data for future personalization.