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Inbound: The truth about making nurturing and scoring work

Jacques van Seeters

Nurturing and lead scoring are at the heart of a successful content marketing strategy. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower costs. But how do you start with it? What is the best way to deliver the content? How do you set up successful leadscoring? And how to this this in a scalable and flexible way so that you can tweak and improve your nurturing program easily? Jacques van Seeters will share many ready to use tips and tricks in setting up leadscoring, content programs and engagement programs, being the building blocks for a successful nurturing program.

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