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Keynote at MarTech Day 2021

A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you’ll discover different ways of change management methods to increase MarTech adoption and success. It’s these methods that Diederik highlights in his keynote.

Book website

Watch the recording

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