Case study: Marketing automation at Uber
Martech Fanatics Forum - Keynote by Wyatt Bales, Uber
Wyatt has spent a decade in marketing automation consulting on implementing software in over a third of the Fortune 100. He currently manages the B2B CRM team for EMEA, ANZ, and APAC regions at Uber. Get a sneak peak into how Uber uses Marketo to grow their B2B annual marketing attributed revenue to over $12b in less than 3 years.