My keynote at Adobe Marketo LIVE
October 9, 2014
Diederik Martens presented the Quintiq story during the Marketo Live event in Amsterdam. After a short summary on the complex B2B buying journey and complex sales cycle he indicated 9 different tactical challenges in buying journey. After that he explained how they at Quintiq worked on each of those challenges. He’s listed pitfalls and lessons learned. And he has shown how Marketo assisted in solving the puzzle.
Download the slides here.