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Adobe acquires Marketo

Adobe acquires Marketo for almost 5 billion USD

Welcome to another exciting edition of #MarTechFriday with Diederik Martens from SMOps. You can also visit our YouTube Channel to watch this video:

Ater a week of rumours Adobe finally announced they will acquire Marketo for close to 5 billion USD. Marketo brings B2B capabilities to the Digital Experience Cloud, according to Adobe. Marketo has a huge purple fan base, which would want to name Marketo to stay. What will the future bring?

Please read what one of our partner agencies in Canada wrote on the topic:

Chapman Bright is an official Marketo Partner and located in The Netherlands.

Will Marketo be renamed to Adobe Marketo?

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