Adobe acquires Marketo
Adobe acquires Marketo for almost 5 billion USD
Welcome to another exciting edition of #MarTechFriday with Diederik Martens from SMOps. You can also visit our YouTube Channel to watch this video: https://youtu.be/Wsdn7qtTg4I
Ater a week of rumours Adobe finally announced they will acquire Marketo for close to 5 billion USD. Marketo brings B2B capabilities to the Digital Experience Cloud, according to Adobe. Marketo has a huge purple fan base, which would want to name Marketo to stay. What will the future bring?
Please read what one of our partner agencies in Canada wrote on the topic:
SMOps is an official Marketo Partner and located in The Netherlands.