Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe’s new functionality for conversational marketing, called Dynamic Chat.
Conversational Marketing: Reporting
Conversational Marketing Video Series
In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts. It is important to keep in mind that your metrics for measuring success can be different for every conversation you set up.