Introduction

Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey.

This video is a short summary of the breakout session Diederik presents at Adobe Summit, The Digital Experience Conference, in London. Read more about this and other upcoming events

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About Survicate

Survicate has been around since 2013. Now they’re the world’s leading customer insights platform with over 50.000 answers collected per day. Survicate is leading teams to collect and act on customer feedback. From website optimization and customer satisfaction surveys to complex customer insight processes integrated with your email campaigns – they’ve got you covered.

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About Marketo

Marketo is an engagement platform. And it’s one of the most connected and open marketing platforms on the market. The marketing technology enables you to do lead management, marketing automation, lead scoring, account based marketing, digital advertising, email marketing, real-time personalization, reporting, marketing ROI, campaigning, event marketing, and so much more. It’s that thing marketers use to start their day.

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