About Us
Empowering growththrough automation, AI, and people
We use automation, AI-powered workflows, and agents to remove repetitive work. People stay in control and focus on relationships, decisions, and impact.
We transfer knowledge, build scalable solutions, and enable teams to grow their own expertise. The result is not dependency on an agency, but long-term self-sufficiency.
We started with a passion for marketing automation and the belief that technology should enable people, not replace them. From the very beginning, we chose focus. Instead of being a broad digital agency, we specialized in Marketo Engage. That focus made us one of the first trusted partners in the Netherlands for implementing and scaling marketing automation.
Over the years, our role evolved. Clients came to us not only for platform expertise but also for guidance in aligning marketing and sales, improving processes, and driving efficiency. Today we are trusted to automate marketing and sales, while keeping people and processes at the center.
Our strength lies in bridging business and technology. We combine deep MarTech know-how with real-world field experience in marketing and sales. That combination allows us to translate business goals into scalable solutions that make a measurable impact.
Our name reflects this philosophy. Colin Chapman, the legendary Formula 1 engineer, believed winning was not just about adding more horsepower but about smarter design. He brought together niche experts to engineer cars that consistently outperformed the competition. In the same way, Chapman Bright brings together experts in strategy, process, and MarTech to help our clients stay ahead.
We believe the future of B2B growth depends on reimagining how work gets done. Automation and AI handle repetitive work. Processes are connected by design, not effort. Humans focus on creativity, judgment, and impact.
Our services
Our partnerships are built on clear philosophies:
We live by three values that define how we work with clients and colleagues:
Quality is never optional. If time or budget are constrained, we reduce scope, not quality.
We follow proven best practices. We apply the four-eyes principle on every deliverable. We safeguard data privacy. We design solutions that are scalable and documented.
Our structured project roles ensure predictability and accountability, from visionary and functional experts to delivery and quality assurance.
Our frameworksWe are building the boutique agency of the future. Not only through MarTech expertise and innovation in AI and automation, but also by bringing real business acumen to every project. Our consultants have worked in marketing and sales roles themselves, so they understand the daily challenges in the field.
Our ambition is to keep shaping the next era of B2B efficiency with our clients. By combining practical business experience with technological innovation, we ensure automation empowers people to focus on the work that creates real value.
If you are passionate about driving that future, we invite you to explore our careers and academy.
Explore careersWe partner with leading technology platforms like Adobe Marketo Engage and Make. Clients across industries trust us to deliver marketing and sales operations that truly work.
Our clients