With over 20 years of experience working with marketing technology tools, including Marketo Engage, the team at Chapman Bright have mastered the process of taking marketing strategy and helping teams translate it to SMART programs that deliver on your marketing investment. And this is what we know about how you can ensure your business achieves the business case for your marketing automatio journey.
Focus on value with scalibility in mind
Implementing marketing automation alone is not enough to generate business value, it’s how you use it. Understanding the why, what, who, how of your marketing strategy allows you to set a clear path to success and what that looks like for your business. This roadmap of value-generating use cases helps you leverage your marketing automation platform, and thereby contribute to your business case. Focusing on the most relevant and lucrative use cases helps you prioritize your efforts and deliver value in the short term, whilst keeping scalability in mind, as you take into account your future needs.
At Chapman Bright, we have developed a unique integrated methodology that integrates strategy and operations in a comprehensive approach to digital transformation and growing your business using marketing technology, such as Marketo. You can read more about our Chaploop™ methodology here.