Conversational Marketing: Reporting
In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.
In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework. We explore how to build out the ideas you want to test in your chat platform, including things like where the chats should appear and what data needs to be collected.