Fundamentals for getting digital transformation right
Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.
Resources
Marketing operations questions for 2020
What’s on the horizon for marketing operations and marketing automation?
Account Based Marketing: How Marketo runs their ABM strategy at each stage of the funnel
Lately Marketo is sharing how they execute their account based marketing initiatives. Max Biedermann will run you through their ABM strategy and execution.
Innovative workflows and integrations (for events) with Diederik Martens
Optimize engagement with innovative workflows and integrations.
Let's talk email
Emails. They cover 5% of Marketo’s capabilities, yet there’s a fair chance you’re spending 95% of your time in crafting them. And from your clients’ perspectives, email messages are among your company’s most visible and tangible Marketing expressions.
Katja Keesom talks Bad data, and Poor Personalization and Nurturing.
To make the most out of your marketing efforts, you constantly need to stay on top of your data. Access Katja's presentation from the MarTech Fanatics Forum.
Inbound: The truth about making nurturing and scoring work
Nurturing and lead scoring are at the heart of a successful content marketing strategy.
Case study: Marketing automation at Uber
Get a sneak peek into how Uber uses Marketo to grow their B2B annual marketing attributed revenue to over $12b in less than 3 years. Access Wyatt's presentation from the MarTech Fanatics Forum.