Today’s buyer behaviour has changed, people self-inform before buying. This means the right content should be available for leads at the right time, so they are able to engage with you. To do this, we must understand buying behaviour to engage meaningfully.

Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.

#MarTechFriday 003 - In this video we'll demonstrate, based on our own user cases, how Marketo (marketing automation) and Survicate (surveys) can create synergy.

How Conversational Marketing Will Drive More Leads, Book Meetings Faster and Generate More Revenue For Your Company.

On the Marketo Community users can share their ideas to make Marketo even better. Everyone can vote for ideas they think are useful. Marketo on the other hand will assess whether these ideas are feasible and will be implemented.

Setup and activate the TwentyThree x Marketo integration. Build lead generating campaigns through video & sync leads to Marketo.

Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.

Read more about Graco's journey.

Read more about the bit.B story.

Read about how innovation cycles drive continious business value.

Our customers' experience and core values didn't match with the name and branding of SMOps. So we changed to Chapman Bright to reflect our values: Clear, For Your Personal Success, and Stretching the Limits.

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.