Page header

Chaploop™ > Strategy > Discover > Accelerate

Accelerate

We found out that acceleration and repeatable growth through marketing and sales typically starts with a hypothesis. This could be a simple idea, such as the hypothesis that cold calling leads or calling leads with low quality by your inside sales is too costly. And that calling warm, more nurtured leads, could reduce the cost of customer acquisition (and improve employee satisfaction of inside sales representatives).

Wrapping your digital transformation around such hypotheses / growth potential scenarios has a much higher change of reaching your goals compared to the alternative. The alternative is the toolbox method. Where you focus on delivering new capabilities and train your staff on the new tools. That by itself will not result in transformation. You have to understand that there is a difference between ‘change’ and ‘transformation’!

<< Back to the Chaploop™ Overview

chaploopi-i-strategy-a-discover-1-accelerate

Want to accelerate your growth?

Let's discuss how we can help

Related services

Explore some of the services we offer

Achieving the Business Case

Explore
business-case-245

Analytics & Performance

Explore
analytics-dashboard-245
Wouter Hartman - Head of Marketing Excellence at Staples “By means of in-depth interviews and workshops we mapped the IT landscape and defined the Marketing Automation Roadmap. Their deep experience and expertise resulted in finding several high value use cases (e.g. Improve call-to-deal-ratio with better quality leads).”

Related resources

Expand your knowledge
staples-marketo
Customer Story

Co-creating the business case for marketing automation for the investor board

Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.

Read
MarTech Fanatics Forum - Hyesung Lim - Digital Transformation 541x291
Customer Story

Fundamentals for getting digital transformation right

Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.

Open
data-541x291
Customer Story

Recession Proof: Digitally Beat Your Competition

These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?

Read

Want to accelerate your growth?

Let's discuss how we can help